The Client

Emperor Virtual Assistant Ltd.

The Commission

Emperor Virtual Assistant provides specialised virtual PA services to businesses and busy individuals across the UK. Designed for people who want to free themselves from mundane tasks without having to employ someone, the company also offers assistance with more comprehensive project management needs.As the company launched, they needed clear, straightforward copy for their new website that would clarify what they do and promote the benefits of their services. They also wanted a promotional flyer that would both complement and draw traffic to the website.

The Process

1. Establish tone of voice. We consulted closely with Trudy Spikesman from Emperor VA, to establish both the intended customers and the company ethos, in order to create a writing style that Trudy was happy with. 2. Direct mail campaign. Trudy wanted to target the local market and sell Emperor’s services. We developed punchy, sales-led copy for the flyers and suggested a designer who could develop eye-catching designs.3. Website development. With a design and structure for the website already in place, we developed content under each heading. Test pieces set the tone, after which we drafted each section, tweaking where necessary. 4. Final proofing. Carried out on both the DM and website.

The Result

A successful website launch, complemented by enticing print mail-out, and a satisfied customer.

The Feedback

“Nicola took the time to get to know my requirements and, even when I had a belated change of direction, she patiently supported me and accommodated the changes I requested.“I received fantastic support and sound advice the whole way through the process and I am absolutely thrilled with end results. I will definitely be using All Words again, for both my own work, and in supporting my clients. The whole experience has been a pleasure.“I highly recommend Nicola.” Trudy Spikesman, Managing Director, Emperor VA