The Client

Casa Dolce Casa came to us via a recommendation from Alt Design.

The Commission

Casa Dolce Casa produces a directory of elite businesses, based mainly in the East Midlands. This stylish, 10-chapter directory is a handy reference tool for busy people who want hand-picked information on the best restaurants to eat at, best hotels to stay in and the most fabulous places to shop, darling.They needed light-hearted and engaging copy for an introduction to each of the 10 chapters.

The Process

1) Establish tone of voice. We consulted closely with Rosie from Casa Dolce Casa, to understand both her vision and who the end customers would be.2) Create test pieces These would set the tone for the whole directory.3) Write copy. We drafted each introduction for Rosie, allowing her time to absorb what we had written, before responding to feedback and creating second drafts, where necessary.4) Final proofing. We hate mistakes – they’re so not us.

The Result

Rosie was so happy with the introductory pieces she immediately commissioned us to write more copy for the businesses advertising in the directory. See the completed Casa Dolce Casa book online.

The Feedback

“Thank you for making it painless, pleasant and most of all hassle-free! I strongly recommend All Words to everyone interested in running a successful business!”Firuza Rosie Morris