http://www.allwords.co.uk Copywriting, editing and proofreading based in Manchester, North West England for businesses and organisations across the UK. Tue, 19 Jan 2010 11:28:46 +0000 http://backend.userland.com/rss092 en You may have noticed we quite like words, and we’ve decided it’s about time words took their rightful place alongside design as a key part of branding. We’re carving a not-so-little niche as verbal identity specialists. Find out what exactly verbal identity means, and what role it plays in building ... http://www.allwords.co.uk/2008/11/18/what-does-your-brand-say-about-you/ Your first step to building an effective online presence is making sure your website is picked up by search engines. But how can you incorporate Search Engine Optimisation (SEO) into your site while ensuring it still reads well and appeals to your target audience? Do your research. For SEO to work ... http://www.allwords.co.uk/2008/11/18/getting-found-versus-being-read-online-%e2%80%93-seo-and-your-virtual-brand/ Congratulations! You’ve invented the purple sparkly widget to out-do all other purple sparkly widgets. It spins, it dances, it brings you your morning cup of tea. It is A-M-A-Z-I-N-G. Hurrah! Time to sell it to all those desperate customers… So you develop a truckload of marketing materials that detail all your ... http://www.allwords.co.uk/2008/10/16/the-%e2%80%9cso-what%e2%80%9d-factor/ Many clients first come to us by recommendation, perhaps from another business, graphic designer, web developer or marketing agency. They like the idea of working with a copywriter – but they often have no idea how the process works. Not all copywriters work in the same way, so we’ll just talk ... http://www.allwords.co.uk/2008/10/16/how-to-work-with-copywriters/ Are you trying to write that one sales letter that will pull in the millions and guarantee your retirement to a small island in the Caribbean? Maybe you have just sent out 5000 letters and wondered why you haven’t had one response. Crafting an effective (and profitable) sales letter is ... http://www.allwords.co.uk/2008/09/23/how-to-write-the-perfect-sales-letter/ It no longer seems possible to talk about virtual or online marketing campaigns without referring to a) social media and b) viral marketing. Social media is, basically, media that is driven by social interactions – which, in its contemporary form, generally operates online. Viral marketing refers to promotional products and techniques which ... http://www.allwords.co.uk/2008/09/16/easier-than-catching-a-cold/ On the surface of it, this seems like an obvious question to ask when you’re planning a marketing campaign. After all, why shell out a load of cash in order to attract clients who are difficult to deal with; who only want to use those niche services that don’t form ... http://www.allwords.co.uk/2008/09/16/who-is-your-ideal-customer/ If you’ve ever commissioned a writer, designer, web developer or marketing agency then you’ll have heard the word brief being batted about. They aren’t referring to your choice of underwear (we believe it’s not the best way to start a client relationship). What they are talking about is a creative ... http://www.allwords.co.uk/2008/08/14/how-to-brief-a-writer/ If you take a look at most successful brands, what do you notice about them? Distinctive logo, check. Unique customer experience, check. Distinctive tone of voice? Oh, what’s that then? I’ve written before about tone of voice and how important it is in building a business. Lots of companies seem ... http://www.allwords.co.uk/2008/08/14/building-blocks-for-brands/ Ever wondered why you never hear about people “reading” the internet? Simple – most web users don’t read, they browse, or scan. They’re impatient; they want information and they want it fast. You therefore have to make it easy for them to find what they’re looking for – and a significant ... http://www.allwords.co.uk/2008/07/17/writing-web-copy-why-is-structure-important/