If you get half as many newsletters as we do, you are probably drowning in them. We have to admit we ignore most of them but there are some that ping into our in boxes to great excitement and get read every single time. So how can you write a successful newsletter which people actually read?
Ever read something on the Internet or magazine and swear you have read it somewhere else but by a different author?
You may have also been in the situation where you find your web text or an article you have written on another website without any idea how it got there. This, my friends, is called plagiarism and it drives us crackers.
As copywriters we write things for our business and, of course, for lots of other businesses. Contractually, when customers pay they take ownership of the copyright of the material. There seems to be a great deal of confusion in the business world about what you can and can’t copy. Is it ok to copy text from a website and put it on yours? Is it ok to lift an article from a book and just change a few words? Can you ‘borrow’ a few paragraphs from some training materials and use them for your business?
Copyright law is a very expansive area and this article specifically focuses on small/medium business owners who are worried about another person nicking the contents of their brochure, website or articles. If you need more comprehensive copyright information then go to http://www.cla.co.uk/ and http://www.patent.gov.uk/
How do you communicate with your customers, employees, shareholders and the wider community?
Phone calls, emails, letters and face-to-face communications are your basic methods – but it doesn’t stop there. Websites, brochures, newsletters, blogs, press releases, press packs, business reports, stationery – the list might not be endless, but it’s certainly extensive.
Every channel of communication you have can shape peoples’ perception of you, for better or for worse. So, how do you ensure they work for you in a positive way?
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I gained my proposals stripes writing long, unwieldy tender documents requiring incredibly detailed information - I was convinced one day I’d be asked for my inside leg measurement…
In comparison, creating proposals for companies who are interested in working with a All Words is a true pleasure.
Our conversion rate is almost 100% . No doubt many of you write proposals to win business, so here are a few of my gems of wisdom.
A copywriter is another word for a writer.
Whatever you need words for, from straplines to direct mail, reports and articles, web text and books - we write on a diverse range of topics, from power stations to design agencies, organic food to IT.
That’s what professional copywriters do - we’re verbal chameleons who are trained to adapt our skills to your needs. Here are just a few of the things we can do for you here at All Words…
- Put emotions into words
- Explain the hardest of subject matters
- Modify your content to suit a new audience
- Fill in information gaps
- Devise witty straplines, company names or direct mail campaigns
- Sell your services through brochures, websites and letters
- Write simple-but-stunning web copy that converts visitors into customers
Want to know more? Find out more about our services.