Congratulations! You’ve invented the purple sparkly widget to out-do all other purple sparkly widgets. It spins, it dances, it brings you your morning cup of tea. It is A-M-A-Z-I-N-G. Hurrah! Time to sell it to all those desperate customers…

So you develop a truckload of marketing materials that detail all your widget’s amazing features. You make them available here, there and everywhere. And then you sit back and wait for the orders to flood in.

You wait. You wait some more. And then you wait some more.

But nothing happens. And you’ve no idea why.

You know that your widget could revolutionise your customers’ lives. But you’ve forgotten one thing – the one question that every customer will ask when they see or hear about your product.

“What’s in it for me?”

Imagine that you’ve just invented the car. What do you think is more likely to convince someone to buy it – telling them that it has an engine, or telling them that it will get them where they want to go faster?

When it comes to marketing, you need to put yourself firmly in the position of your customer and emphasise first and foremost the reasons why they should be interested in your product or service.

In other words, forget feature (engine), think benefit (getting you there faster).

This isn’t always as easy as it sounds – simply because, as the inventor or supplier of your product or service, the features will always spring to your mind first.

However, a quick and easy way of making sure that you’re emphasising benefits in any of your marketing materials is to ask yourself, about every point that you make, the simple question…

“So what?”

For example… at All Words, we are expert copywriters.

“So what?”

So we can help you find the right words to communicate more clearly to your customers, and really sell the benefits of your product or service. So then you sell more and make more money. Your business is more successful because you are selling more and don’t have the hassle of coming up with really good words. In turn your lifestyle is better. And you’ve got enough cash to buy that yacht/diamond ring/mansion!

See what I mean?

Contact us for a chat about benefit-led copy for your business.