Ever wondered just how powerful words are? This chap certainly felt their force in some risque text messages and decided to take his revenge.

We love developing clever company names and amusing strap lines, we recently came up with ‘Making a bum job better’ for Cheeky Wipes. So we appreciate other inventive approaches to naming businesses - how about something new for the concrete industry?

First there was Wikipedia, which encourages anyone and everyone across the globe to contribute their knowledge on a specific place, person, topic, animal, vegetable, mineral, etc, to create one comprehensive resource of truly encyclopedic proportions.

The main downside to this has been the issue of inaccuracy, tied closely to the fact that the reader is well-distanced from the anonymous writers. How can you fully trust what is written if you don’t know who has written it; what their credentials are, what their agenda might be?

Granted, it’s always difficult online to be sure that everyone is who they purport to be (perhaps not just online, thinking about it…); however, regular contact with a reader or writer can at least allow you to judge and make up your own mind.

Perhaps that’s why those unstoppable innovators at Google have come up with GoogleKnols - a website that again encourages anyone and everyone to share their knowledge on anything they like, but this time ensures that everyone knows who is contributing what.

This is not a place for the informal language and opinion-based posts of a blog; a “knol” is a “unit of knowledge”, so the intention should be to create an article that delivers factual information - such as how to create a podcast, or make buttermilk pancakes.

Of course, it can also be a good way of marketing yourself and potentially your business, establishing you as a trusted expert on a particular topic to a potentially global audience - and with the option to link to your own website from your profile page.

Next big thing, or a flash in the pan? Have a look and see what you think.

And if you find any articles explaining how you can get fit without exercise, make the best-tasting chocolate in the world, or win the lottery, do let me know…

gelidity (noun)
The state or condition of being extremely cold; coldness due to a cold environment.

Somehow this word seemed appropriate today. Can’t think why…

*turns the heating up another notch*

I’m yet to be convinced that the words healthy and chocolate can co-exist in a sentence, however, I would be willing to test my theory with some free samples.

According to Gender Analyzer, our website was written by a man. Think there might be a few bugs in their system…

You’ve probably heard about the atheist bus campaign on the news, you may even be one of the people contributing. It’s attracted a fair amount of controversy, but the copywriting world is bemused by it for a whole different set of reasons.

We all need something to sustain us through our working week, after all…

We’re a funny lot down at All Words - we hate jargon but we love interesting and unusual words. So I guess you could call us sesquipedalians - given to using long words (only when needed, of course). And I’ve found out we’re not alone.

And in an amazing co-incidence, defenestrate is also my all time favourite word. It means to throw something or someone (usually forcibly) out of a window. I used it frequently this week in reference to my broken-yet-again Blackberry (phone, not fruit).

So what’s your favourite word?

You’ve heard of Beer Goggles - those invisible yet powerful spectacles favoured by the inebriated that can miraculously transform the most ordinary of beings into a clone of Brad Pitt, or Kate Moss.

Well, Google have now come up with Mail Goggles - a device that, once enabled, serves as a kind of sobriety test for those late-night workers who might be suffering from the lethal combination of a belly full of booze and a head full of frustration for a work colleague whose email address is tantalisingly right there…

Now, if only they could do something similar for mobile phones…