This week we’ve been featured in the Manchester Digital newsletter with our manifesto (that’s a polite word for a mini-rant) on SEO and brand language…
We all know what good SEO can do for a company’s visibility on the web. So it must be a key part of branding, right? What if you’ve grown a business and created a brand which uses a very specific tone or has a certain brand language? Can you marry this with the idea of getting certain key phrases into a particular page, especially if they have to appear in specific places on a webpage (for example, headlines)?
Businesses need to move towards full integration of SEO into their branding, and stop treating it as a separate entity. Tone of voice or verbal identity guidelines should consider the use of brand and generic key phrases. The final part of the puzzle is to find creative writers who both understand SEO techniques and can create the unique voice a company needs to stand out from the competition.
June 3rd, 2010 at 3:20 am
H1 tags are like headlines in a newspaper: The search engines read them first to find out what your page is about. If the spiders find your important keywords in your tags, your page will be seen as more relevant for that search term. Unfortunately many people don’t use H1 tags on their sites because the default styling of an H1 tag is rather big and ugly. In reality it’s very easy to style these tags with CSS so that they look good in your site AND capture the attention of the web spiders.
June 14th, 2010 at 10:02 am
Thanks, good point.