Last week I went to the Brookfield networking event at Innospace in Manchester. As I was leaving the organiser cornered me to do a quick video testimonial. Little did I know this beautiful piece of film, with me looking like I’ve been dragged through a bush backwards, would end up on You Tube. Yikes.

But it did get me thinking about the power of videos and what they can do for a business. Several years ago I had an in-depth conversation with a nice video chappie about the future of the net and use of video to engage customers. At the time video took up huge amounts of bandwidth and slowed down websites so much that I couldn’t ever see it working. But technology has moved so fast you can now have a small video on your website (or host it on somewhere like You Tube) to really bring your business to life. Rather than having a list of written testimonials you’ve got a real person telling you exactly what they think of an event as it happens (and the same principle could well apply to a product or service). It’s more real than staged advertising and in a world of changing media it has real power and potential.