Barking mad

Copywriting

We’ve written on all kinds of topics in the last few years - from nuclear power stations, to tax issues, redundancy, bereavement and just about every professional service you can imagine. And I’ve never had to refuse a job for fear that I won’t be able to devise a creative way to sell to, inform or influence the end customer of said product or service.

I’ve finally found the product that would stump even the most creative of marketers.

Doggie mineral water.

Yep, you read that correctly. That’s bottled mineral water for dogs.

Now don’t get me wrong. I love animals, I’ve had both cats and dogs and various assorted small and cuddlies (including a rather gorgeous Russian Dwarf Hamster called Fudge). But doggie mineral water? Really?

I stumbled across this befuddling product as I trundled around the Trafford Centre. Displayed in all its glory, along with life-sized doggie to play with the kids, Aqua Paw proudly announced: ‘You drink bottled water, so why shouldn’t your dog?’

I was to discover, after some in-depth reading, that this product really is worthwhile, reducing the botty burps of man’s best friend. That’s a relief then.

This week The Gadget Show featured the top five most stupid gadgets of the last year. We’d love to hear about the most ridiculous product or service you’ve ever come across.

Posted by Nicola

One Response to “Barking mad”

  1. Bark Off Reviews Says:

    Being a completely new dog owner I love all the details in this article. I really want my family dog to get effectively trained and have a healthy and balanced atmosphere to live in. Many thanks for the insight.

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