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I know, I know, never discuss religion or politics. However, in the case of God Explained in a Taxi Ride I’ll make an exception. Written by Paul Arden, former Executive Creative Director of Saatchi & Saatchi, he was responsible for some of the UK’s most successful advertising campaigns. He has taken the tricky subject of religion, and tackled it in a very visual way. This isn’t a fuzzy wuzzy book about spirituality and in a famed direct approach, he doesn’t shy away from the big questions.

This book will make you think, a couple of pages actually made my head hurt, which I happen to think is a good thing. At times he is purposely controversial about a topic which already has an intrinsic ability to inflame the most mild mannered of people. But then he was well known for his difficult manner and his opinion that to be exceptional you had to dispense with convention. Maybe he returns to convention at the end of the book when he announces that he found god, or maybe that is the ultimate twist. Whatever he found on this side I just hope it was there to greet him on the other side - Arden passed away on 2nd April 2008.

Posted by Nicola

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