How do you communicate with your customers, employees, shareholders and the wider community?

Phone calls, emails, letters and face-to-face communications are your basic methods – but it doesn’t stop there. Websites, brochures, newsletters, blogs, press releases, press packs, business reports, stationery – the list might not be endless, but it’s certainly extensive.

Every channel of communication you have can shape peoples’ perception of you, for better or for worse. So, how do you ensure they work for you in a positive way?

- Identify gaps. Have you covered all bases? If you have a lovely glossy brochure, do you also have a website promoting the same image and message? Do you have press packs? What do you send out to potential clients who request company information?

- Stay consistent. Consistency helps you maintain a professional image. Communication guidelines may help. E.g. How do you refer to the Managing Director – is he is the MD, the Chief Executive, the CEO? If you’re not sure where to start, an established style guide may be useful, such as the Guardian Style Guide.

- Minimise jargon. Remember that many people you communicate with won’t necessarily understand the terms you use in your day-to-day business. E.g. If your company uses acronyms, identify when these should be used and when they may be inappropriate.

- Review and refresh. At least once a year, sit down and have a complete review of all communication materials and channels that you use, from websites to standard letters. What do they say about you? Are they working for you as well as they could? Is your company message relevant and consistent? What can be improved?

Above all, be crystal clear about what you want to say – and stick to it.

Want help improving your communications? Contact us for some professional advice.